Podcast

You can have data without information, but you can’t have information without data. Despite having infinite data at our fingertips, we as marketers rarely use it to our advantage. Our target audiences don’t want statistics, they want stories. Real stories.

Matt Helfrich is Partner and President at Waldron Private Wealth. Over his 16 years at Waldron Private Wealth, Matt has worn many hats including Chief Investment Strategist and Chief Investment Officer. Matt found his home at Waldron Private Wealth after bumping into his mentor, family friend, and former boss John Irvin. At the time, Matt worked at Prudential Insurance and felt the misalignment between himself and the white shirt, blue coat culture.

Per Irvin’s suggestion, Matt called Waldron Private Wealth CEO and Founder John Waldron. After a few follow-up calls with Waldron, Matt landed at Walrdon Private Wealth, and the rest is history.

In part one, Matt breaks down the importance of storytelling and relating to your clients and employees through narratives. Listen to follow along with Matt’s journey, peaks and valleys of his career, and the lessons he learned along the way. If you’re a young professional or a few years into your career, you will certainly want to take some notes.

Key Takeaways

[05:38] Leveraging relationships to find the right place

• Finding the right company culture
• Using relationships to get to Waldron Wealth
• Building strong relationships
• Persistence

[11:02] Simple, but hard advice

• Following up, staying persistent
• Doing what you said you were going to do

[12:17 ] Peaks and valleys of Matt’s career

• Gain experience by trying everything
• Do more, do anything

[13:11 ] The lessons the 2008-2009 economy brought

• Speak in plain English. Cut the jargon out
• Be empathetic with your clients and your employees
• Understand what your client is going through
• Stories matter!
• Listen and understand

[16:13] Building self esteem and company culture

• Drop jargon and statistics
• Clients want stories
• Teach employees through stories
• Utilizing lunches, town halls and small group meetings to build culture
• Collaboration and team-oriented culture
• Humbling yourself as a leader
• Advance yourself by learning from and understanding your mistakes

[18:47] The art of listening

• You have two ears and one mouth
• Listen twice as much as you speak
• Fully listen before crafting your response
• Listen, pause, respond

[21:07] Matt’s mentors

• John Waldron
• John Irvin
• Andy Putterman

Connect with Matt Helfrich

Waldron Private Wealth on Facebook

Waldron Private Wealth on LinkedIn

Waldron Private Wealth on Twitter

Resources Mentioned

Waldron Private Wealth

Made to Stick 

The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

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