Marketing hasn’t changed, but the medium has.
Social media affords us the opportunity to reach a much wider audience, but you HAVE to flex your relationship-building muscles to make it work.
John Chamberlin built the YaJagoff brand by accident. After losing a job as VP of Marketing, he turned his attention to mastering social media. Inspired by a Port Authority bus driver who refused to pull over and let traffic by, John started the YaJagoff blog to ‘call out the Jagoffs that make the rest of us look bad.’ He leveraged Twitter and Facebook to gain traction, and the blog’s popularity grew. John continued to branch out, adding videos of interesting Pittsburghers and finally launching the podcast.
John had collaborated with Rachael Rennebeck on projects for Markowitz Communications and then reconnected through her work with Total Sports Enterprises, a sponsor of the YaJagoff podcast. They officially joined forces as YaJagoff Media in 2017, and together they create memorable digital content for clients and co-host the podcast, which just celebrated its 100th episode.
In part one, John and Rachael share their best memories from the first 100 episodes. They discuss how they have taken the show on the road, most recently through the Fireplace Tour. Listen in to understand how a commitment to learning social media helped John overcome adversity and create the YaJagoff brand and learn how partnering with Rachael has taken YaJagoff to the next level—skating the line between marketing firm and media outlet.
[04:41] How the YaJagoff podcast came about
- John lost job as VP of Marketing
- Started blog to call out Jagoff, learn SMM
- Added videos, podcast and developed brand
- Grew via Twitter, Facebook and Instagram
[07:26] How YaJagoff came to do remote broadcasts
- Media partner to Total Sports Enterprises
- Offsite interviews with athletes
- Promote other businesses on location
- Summer porch tour (bring guests)
- Added winter fireplace tour
- Plans to record from St. Patrick’s Day Parade
[11:31] How John and Rachael connected
- Rachael began career as Tribune Review reporter
- Moved to Markowitz Communications in 2009
- Collaborated with John on events (e.g.: Monster Jam)
- Started freelance marketing gig with Total Sports
- Reconnected with John, co-hosted the podcast
- Officially joined forces as YaJagoff Media in 2017
- Do marketing and PR, cover events as media outlet
[16:00] John and Rachael’s most memorable moments on the podcast
- One-on-one interview with Garth Brooks
- Franco Harris singing Christmas carols
- ‘John Smith’ costumes with JuJu Smith-Schuster
[22:00] John’s experience with overcoming adversity
- Family restaurant went under
- Secured position as VP of Marketing
- Lost job when company sold
- Started blog to learn social media
- Relationship-building translates to SMM
Connect with John Chamberlin & Rachael Rennebeck
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