• Skip to site navigation
  • Skip to main content

If you like bad marketing advice, you'll hate this podcast. Subscribe →

MASSolutions
  • Our Services
    • Healthcare Marketing
    • B2E Marketing
    • Branding & Messaging
    • PR Services
    • Go-To-Market System
  • Our Work
  • Our CEO
  • About
  • Our Content
    • Podcast
    • Blog
    • Sounds Of Marketing
  • Contact

Posted on Jul 9, 2013 by Dave Mastovich

Integrated Marketing: A Must Now More Than Ever

Share
Tweet
Share
0 Shares

Barnes & Noble’s CEO resigned today. William Lynch took over the bookstore chain three years ago and tried to move the company into the digital arena. He was fighting a losing battle. The book industry is like many others that have shifted dramatically as a result of online technologies.

Best Buy  is making changes but it’s too little, too late. Their stores are now pretty showrooms where we touch and feel products before buying online. Why would we go back now? We remember our “customer experiences” from back when we still bought most of our stuff in stores.

Newspapers try to shift online while still remaining true to their print model. Some of the biggies have successfully transitioned but the mid and smaller sized pubs just don’t have the market or the wherewithal to thrive long term. Reminds me of the hospital marketplace in the mid-1990’s.

Not only has the game changed but it will continue to change at an incredible pace. The surviving companies will listen to the customer and make it about them–ease of use, when and where they want it, speed of delivery.

Complacency was never a strength. Now it’s a death sentence. Evolve or die.

Integrated marketing is a must now more than ever.

Share
Tweet
Share
0 Shares
  • Creative
  • Dave's Blog
  • Marketing Execution
  • Marketing Strategy
  • Test, Track, Tweak

Don't miss our next episode!
Subscribe to the NO BULLSHIT PODCAST.

Back to Top

Offices

  • EAST

    320 Fort Duquesne Blvd #105
    Pittsburgh, PA 15222
  • WEST

    Landmark Square
    111 West Ocean Blvd #400
    Long Beach, CA 90802

Solutions

  • Healthcare Marketing
  • B2E Marketing
  • Branding & Messaging
  • PR & Reputation
  • The NO BULLSHIT Go-To-Market-System
  • Our Work

Connect

  • Socialize

    • LinkedIn
    • Facebook
    • Twitter
    • YouTube
    • Instagram
  • Subscribe to Podcast

    • iTunes
    • Android
    • RSS
  • Chat

    • (412) 201-2401

© 2023 MASSolutions. All rights reserved. | Terms & Conditions | Privacy Policy

  • Our Services
    ▼
    • Healthcare Marketing
    • B2E Marketing
    • Branding & Messaging
    • PR Services
    • Go-To-Market System
  • Our Work
  • Our CEO
  • About
  • Our Content
    ▼
    • Podcast
    • Blog
    • Sounds Of Marketing
  • Contact