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#155

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Posted on Apr 11, 2017 by Dave Mastovich

155: Who’s the Father of Marketing?

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Dave goes solo on this episode to talk about how Philip Kotler, the Father of Marketing, impacted him in college and continues to do so today.

Philip Kotler is a marketing consultant, professor, and author of over 60 marketing books, including Marketing Management, named one of the 50 greatest business books ever by The Financial Times.

Listen as Dave describes his first business that he and his brother Mike started together as pre-teens. Ironically, they instinctually used many of Kotler’s marketing philosophies without even knowing it.

Dave closes this week’s episode by outlining how Kotler became the first ever No BS Marketer.

The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like the Chaotics: The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook.

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