Dollar Shave Club – A “F**king Great” Big Idea
In 2012, Dollar Shave Club opened for business with a clear big idea: razors delivered every month for a low subscription price. Company co-founder Michael Dublin was front and center for the brand launch in a humorous video where he calls the razors “F**king great” and pokes fun at the big razor brands and all their “technology.”
Dubin infused his mantra of “stay focused on what’s important, stay narrow” throughout the company. Memorable and minimal monthly subscription fees. Basic products with no swivel heads or vibrating handles.Low-cost operations. Straight forward, in your face marketing.
Today’s Guest – Brian Bronaugh
Dave sits down with Brian Bronaugh for part 2 of his interview. Brian’s company 340 Designs has been built on the concept that “all boats rise” meaning that not only would he like to succeed in servicing his clients, he would like to see partnerships with other agencies be apart of the success.
Brian also hosts a podcast titled Corps340 centered around craft and community which he attributes to assisting his abilities to work through issues by discussing them on the show.
Dave and Brian talk about the state of the industry, and how small companies like Deeplocal are able to compete with large agencies that thrived in the 90’s. They discuss their thoughts on the future, and where they see their own companies heading. Brian stands by the statement “you don’t retire, you refine.”
When asked what tools he would suggest for our readers Brian attributes Buying In: What We Buy and Who We Are By Rob Walker to a recent eye-opening approach to his new company. He also searches out a state of boredom as a way to unplug and detox.
Brian Bronaugh is the owner of 340 Designs and host of the Corps 340 podcast. Brian was President of Mullen Pittsburgh, a company he worked with for 25 years. Brian has a track record of building brands for companies big and small across many industries
Connect with Brian on LinkedIn.
The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Real Food, Fake Food. Why You Don’t Know What You Are Eating and What You Can Do About It by Larry Elridge. You can download it for free today.