Everybody knows marketing.
Have you ever been in a situation where you have crafted a perfect marketing plan only to have an “expert” assistant chime in and crush your pitch? Ever feel the frustration of hearing your buddies discuss the best Super Bowl ads, throwing in their “marketing expert” opinions of what was good or bad – totally missing the craft of a multi-million dollar ad?
Dave talks with guest Brian Bronaugh of the horrors of every-day marketing experts. Marketing is a profession that is more like an art-form that gets torn down by shows like The Apprentice and downplayed by crowdsourcing campaigns like Doritos.
Today’s Guest – Brian Bronaugh
Brian takes us on his journey from graduating from Penn State University with a degree in “No Clue” to enrolling in Portfolio Center in Atlanta to gather more skills in his advertising degree.
Once he landed a job at Ketchum he moved to Pittsburgh with his wife where he says he “fit”. From here he found his home at Mullen – where he started as Creative Director and eventually moved on to be their President and CEO.
Brian touches on Mullen’s fall-out with Highmark, which eventually lead to their demise. This change in the scenery allowed Brian to find his own and start 340 Designs. He also cites the internal issues with Highmark and Ken Milani and Mullen’s reaction as his biggest learning experience.
Brian discusses his mentors Norm Gray and various teachers as being an influence but also makes note that his peers helped push him to where he is today.
Brian Bronaugh is the owner of 340 Designs and host of the Corps 340 podcast. Brian was President and CEO of Mullen Pittsburgh, a company he worked with for 25 years. Brian has a track record of building brands for companies big and small across many industries
Connect with Brian on LinkedIn.
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