Podcast

Communication Tactics

“Why don’t they listen!?”

We’ve all been there. We think we’ve explained the details to whomever we need to reach: employees, players, sons & daughters, peers yet the message doesn’t seem to have been received. Why?

Listen as Dave explains three necessary points used to improve communication tactics.

Today’s Guest – Ashley Boynes-Shuck

Dave welcomes Ashley back on the show and they have a lot to catch up on since last year’s visit!

Ashley’s unique approach to social media marketing, what she likes to call “organic marketing”, has helped her gain engagement with major brands. Her book Sick Idiot picked up engagement just prior to Super Bowl 51 after an organic marketing post she had crafted. Using the same approach she shared with her readers a Healthline article she had written about gender bias in healthcare following the women’s march which was tweeted by the United Nations!

We speak about some amazing work she is doing for The Autoimmunity Registry as a patient engagement officer, and how LinkedIn is the perfect vehicle to get her message to her target audience.

Ashley offers great content creation tips for high school and college level students hoping to venture into the digital marketing world.

About Ashley Boynes-Shuck

Ashley Boynes-Shuck is the author of two non-fiction health memoirs, Sick Idiot and Chronically Positive. She’s also the novelist behind a fiction book To Exist and co-author of the anthology Empowered in Pittsburgh. Ashley is an advocate for health and animal causes, a certified health coach, a reporter and book reviewer plus a social media networker who reaches thousands with her tweets and posts.

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