Some organizations, typically small to midsize companies, use the dreaded combo title: Sales & Marketing.
Think, “She’s our VP of Sales & Marketing,” or “He’s our Director of Sales & Marketing.”
Companies that combine the two in one title often don’t understand the difference between each discipline. Listen as Dave breaks down why executives need to better understand the definition of marketing and realize the need for an organization-wide marketing culture.
Sights and Sounds – New Edition
Dave digs into the leadership and marketing tactics of New Edition on this segment of Sights and Sounds. The popular 80’s group had strong leadership that focused on a target market early and tweaked their product throughout two decades to appeal to the same audience. Basic principles of marketing played into their continual success.
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