Podcast

Senior leaders still have concerns about social media marketing. Some admit it while others try to rationalize that they get it or are “trying it.” We’ve found that leaders avoid Social Media for one or more of the following reasons:

1. First they’re unfamiliar with how to use Social Media…which leads to…

2. Social media appears overwhelming…which leads to…

3. The risk of sharing the wrong thing…which leads them to rationalize #4

4. They don’t have time for Social Media.

It’s amazing to hear the push back…

Social Media & Digital Engagement Matters to your reputation. 2/3 consumers say their perceptions of CEO’s affects their opinions of the companies.

You have a choice. It’s a Now or Later kinda thing. You can get on board—for real—now or later.

It’s about Attention & Influence not Selling & Telling.