Valley Hospice has been the largest hospice provider in the Ohio Valley since 1985 with offices in Steubenville, OH and Wheeling, WVA. However, the community lacked a complete understanding of all the organization’s services. Plus, Valley Hospice’s referral sources–physicians and their staffs, social services organizations, other healthcare providers–did not completely understand how the organization could help their patients and families.
The most effective Brand Building strategies allow you to send the right message to the right audience at the right time…for the right price.
We wanted the brand identity of Valley Hospice to convey comfort and compassion and most of all, a life-affirming approach.
We began by updating the logo and created a new tagline: “Caring. Living. Healing.” We also created three television commercials—one for each element of their tagline.
Valley Hospice’s Brand Building and Referral Source Marketing Programs increased awareness and referrals for the nonprofit.For those already aware of the agency, the brand building helped to position the organization in a more positive, more authentic light. Others learned how Valley Hospice makes a difference in the community and better understood the services offered.