Using advanced technology and manufacturing processes, Acme Machine & Welding serves clients around the world. However, this very modern, ever-growing manufacturing plant had an old-fashioned corporate identity and website that no longer met its needs.
For certain businesses, a homespun logo is perfect. For others, like Acme Machine & Welding, it is not the right positioning for global clients. Because the company was founded in the hometown of “Punxsutawney Phil,” they chose a logo that featured a groundhog drawn in comic-book style. Our Brand Building focused on a redesigned logo, replacing the groundhog with a graphical gear, updating the color palette and adding the year the company was founded—1946—to enhance credibility. As a circle, the new logo offers greater flexibility for use on company-branded products and advertising specialties.
The Acme Machine & Welding website was a static “brochure.” We recommended several upgrades that would allow the site to market the company and reinforce the brand while supporting operations. For example, the new site allows users to upload CAD drawings and process quotes online.
Our customer solutions for Acme Machine & Welding included focusing their quoting process, internal communications and sales messaging.
Acme Machine & Welding now has an online presence that looks current and functions as expected in a global, 24/7 environment. By implementing savvy Brand Building strategies and Integrated Marketing and Customer Solutions, this established business has the tools in place to position it for continued success.