Dave tells the story about attending a Psychedelic Furs show at Mr. Smalls in Millvale and the events surrounding it.

Topics include how marketing the show and the crowd’s reaction tie to two of Robert Cialdini’s Principles of Influence–Scarcity and Social Proof.

Dave also jokes about being a victim of Heightophobia.

The No BS Show is brought to you by Get a FREE audiobook download and 30 day free trial at Try a book like Pre-Suasion: Channeling Attention for Change by Dr. Robert Cialdini.