Philip Kotler

Dave goes solo on this episode to talk about how Philip Kotler, the Father of Marketing, impacted him in college and continues to do so today.

Philip Kotler, is a marketing consultant, professor and author of over 60 marketing books, including Marketing Management, named one of the 50 greatest business books ever by The Financial Times.

Listen as Dave describes his first business that he and his brother Mike started together as pre-teens. Ironically, they instinctually used many of Kotler’s marketing philosophies without even knowing it.

Dave closes this week’s episode by outlining how Kotler became the first ever No BS Marketer.

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